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First Hemp Commercial Hits Sirius XM Satellite Radio

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hemp commercialSirirus XM satellite radio has launched the first-ever CBD hemp commercial by THC Productions. David Maddalena is the Founder and CEO of THC Holding Co., which is a cannabis-focused media company.

According to a release, “THC Holding Co. enlightens and educates audiences on the many benefits and uses of both marijuana and commercial hemp. It strives to elevate the image of the cannabis industry and consumer alike by providing mature, in-depth journalism with a foundation of editorial integrity.”

Maddalena of THC Holding Co. is dedicated to educating consumers about both cannabis and commercial hemp, and he saw Sirius XM as the perfect media platform to utilize. Advertising products through Sirius XM can prove to be a great move for all types of businesses, as its audience reach is over 51.6 million people.

The hemp commercials first starting airing on September 12 and are promoting Colorado-based Bluebird Botanicals. This company specializes in hemp extracts, super foods and supplements. The hemp used for Bluebird Botanicals’ products come from Europe and Kentucky, and the products are distributed worldwide.

The Founder and CEO of Bluebird Botanicals is Brandon Beatty. This entrepreneur realized how important it was to go into some heavy advertising with the industry growing exponentially fast for hemp products.

“Unlike marijuana, hemp covers a full spectrum of industries beyond healthcare and on an international scale. Our broad, wholesale and retail markets demanded a dynamic mix of advertising strategy and THC productions had the ability and expertise to provide that media-mix,” Beatty said in a press release.

THC Productions and Bluebird Botanicals have hit a milestone in cannabis advertising, and their next step is to start working with high-profile television networks. As medical and recreational cannabis continues to dominate in states across the nation, THC Productions hopes to become back of the mainstream consumer culture.

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