Company Highlight – Ooze Michigan

Ooze

www.oozelife.com

What’s the story behind the name of your company?

It was really a name that fit our whole business model. You don’t hear the word ooze a lot, and our whole approach with the company has been to be as unique as possible, so the name fit perfectly. It was also a way to represent the industry being that it is green and slimy, and a lot of our products are made for concentrates. And finally, it was just a fun word. We figured that we can have a blast with design ideas fit around the name Ooze.

What does your company offer patients and clients that they can’t find anywhere else?

I cannot say it is one thing. It is more our approach that makes us different. A lot of companies out there have one or two products that they focus on and promote. We are more a lifestyle. We want to have a wide variety of products that appeal to anyone in this industry and we do it all while being different. Our products have a uniqueness to them. We are constantly developing new products to bring fun things to the market. We also pride ourselves in customer service. We make sure to go the extra mile for anyone that has supported us.

How has the cannabis industry changed since you have been in the business? Where would you like to see it go?

We love what we have seen so far. I personally cannot believe how out in the open it has become. It would be nice to see the federal government get behind it, but I am not sure when that will happen. On the plus side, the product has become so much better and much more available. We feel lucky to be in Michigan where there is a lot of forward progress with it. I feel bad for people who need their medicine but live in a state that forbids it.

What are the some of the challenges you have faced in this industry as a cannabis company?

Honestly, everything so far has been great. We love helping our customers, because most of them are genuinely happy that we are around. Almost all feedback is positive and in the rare case there is an issue, they know we are just a phone call away. Our biggest dilemma so far has been with financial institutions. It is hard to get something as simple as a bank account or even credit card processing. That is something that needs to be corrected. We know a lot of other businesses in this industry that have the same issue.

What is the one thing you want patients to know about your company?

We are always looking to bring new and exciting products to the market. We are dedicated to customer service. Ooze is a lifestyle and we’re going to keep bringing something different in every aspect of the industry . . . Stay tuned.

If someone wanted to open a cannabis company and get their feet wet in the industry, what advice or counsel would you give them?

There are going to be a lot of obstacles in the way depending on the avenue you decide to go into. The financial institutions are a mess. It leaves some people paying outrageous fees while others can’t find a bank at all. Another issue is some of the traditional methods of selling or marketing become an issue. Things like eBay and Amazon are harder to utilize when selling products in this industry. There are also issues with social media. Overall it is still a mess but if you have the right product and you execute correctly, it is a great business to be in.

What is the most important thing you hope to accomplish while in the cannabis community? 

We would love to see Ooze become a household name in the community. We want to continue to hear great feedback from our customers. We also want to be known as the brand that brings the dope products.

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