Beyoncé’s Father Joins Cannabis Industry

[dropcap class=”kp-dropcap”]D[/dropcap]r. Mathew Knowles, who founded pop groups like Destiny’s Child, and who is the father of Beyoncé, will serve as chief marketing officer for BANGI, a real estate company focused on the cannabis, hemp and CBD industries. 

According to a July 22 press release, Knowles will be responsible for developing and overseeing BANGI’s global marketing campaign, including advertising, branding, communications, content, creative services, digital strategies, press events and social media. BANGI, which is pronounced “bon-ghee,” means “cannabis” or “hemp” in the African dialect Swahili. BANGI acquires and leases specialized real estate assets—with a firm emphasis on cannabis-related companies.

“I have been blessed throughout my career to work with various artists and companies at defining moments in their histories, which is why the opportunity to lead the marketing program at BANGI was so compelling,” stated Knowles. “BANGI has a strong culture and strategic foundation, and I look forward to leveraging my extensive network and experience to building upon the Company’s momentum through innovative and breakthrough marketing strategies that are designed to achieve sustainable growth and profitability.”

There are few candidates who have a better resume for the job. Knowles founded Music World Entertainment in 1989, and following consistent growth, the company boasts sales exceeding $450 million worldwide. Boosted by the launch of Destiny’s Child, featuring his own daughter, Knowles eventually became a trusted partner for new talent in the music industry. He also worked with classic R&B and soul groups like Chaka Khan, Earth Wind & Fire and The O’Jays.

“As one of the world’s most successful music and entertainment pioneers, Mathew is a relentlessly innovative and creative marketing leader whose experience will ensure our success in the rapidly-growing and dynamic cannabis industry,” said Dr. Neil Parsan, Chairman and Chief Executive Officer of BANGI, Inc. “Under his leadership, we are looking forward to launching and developing one of the strongest and most trusted brands in the cannabis industry based on our ability to deliver real value to our tenants, partners and shareholders.” Knowles’ son-in-law Jay-Z also announced a partnership with a major cannabis company. For more information, visit www.bangistock.com.